Technological oriented versus customer oriented

A common mistake made by many companies in the IT industry is that they rely too much on their products 'bells and whistles' to try and entice the customer.
How many of those bright and funny symboled buttons do you use on your TV remote?
How much of the functionality do you use in word? It has far more features than the average user will ever need. Do you know there is a function that lets you type about foxes and lazy dogs multiple times?
TRY THIS:

Open a new Word document and type (or copy and paste) the following:

_ rand(200,99)

Press Enter and wait 3 seconds...

here _ is the 'equals sign' its just the blog wont allow it
make sure you enter the actual 'equals sign'

This product "innovation" is meant to keep them on top!? If you ask me if they focused on innovating in respect to what the customer wants and not what their geeks think would be 'cool' functionality they'd be a lot more succesful. Many comapnies make this tradgic mistake: betamax as we saw earlier, ericsson mobiles (for a while), microsoft SQL is on the way there.
Its the health industry equivalent of booking an appointment for your family doctor. Upon entering and taking a chair and proceeding to tell him you ailment he interrupts with
"wait till you see the cool new drug I have for you to try out!".