Thiking outside the box

Here are two anecdotes that exemplify how changes perceived to be failures, given the right kind of thinking, can actually present opportunities!

Post-it Notes

The 3M Company encourages creativity from its employees. The company allows its researchers to spend 15 percent of their time on any project that interests them. This attitude has brought fantastic benefits not only to the employees but to the 3M Company itself Many times, a spark of an idea turned into a successful product has boosted 3M's profits tremendously.

Some years ago, a scientist in 3M's commercial office took advantage of this 15 percent creative time. This scientist, Art Fry, came up with an idea for one of 3M's best-selling products. It seems that Art Fry dealt with a small irritation every Sunday as he sang in the church choir. After marking his pages in the hymnal with small bits of paper, the small pieces would invariably fall out all over the floor.

Suddenly, an idea struck Fry. He remembered an adhesive developed by a colleague that everyone thought was a failure because it did not stick very well. "I coated the adhesive on a paper sample," Fry recalls, "and I found that it was not only a good bookmark, but it was great for writing notes. It will stay in place as long as you want it to, and then you can remove it without damage."

Yes, Art Fry hit the jackpot. The resulting product was called Post-it! and has become one of 3M's most successful office products.

---

From Candles to Soap

In 1879, Procter and Gamble's best seller was candles. But the company was in trouble. Thomas Edison had invented the light bulb, and it looked as if candles would become obsolete. Their fears became reality when the market for candles plummeted since they were now sold only forspecial occasions.

The outlook appeared to be bleak for Procter and Gamble. However, at this time, it seemed that destiny played a dramatic part in pulling the struggling company from the clutches of bankruptcy. A forgetful employee at a small factory in Cincinnati forgot to turn off his machine when he went to lunch. The result? A frothing mass of lather filled with air bubbles. He almost threw the stuff away but instead decided to make it into soap. The soap floated. Thus, Ivory soap was born and became the mainstay of the Procter and Gamble Company.

Why was soap that floats such a hot item at that time? In Cincinnati, during that period, some people bathed in the Ohio River. Floating soap would never sink and consequently never got lost. So, Ivory soap became a best seller in Ohio and eventually across the country also.

Like Procter and Gamble, never give up when things go wrong or when seemingly unsurmountable problems arise. Creativity put to work can change a problem and turn it into a gold mine.