DECIDING WHAT THE STRATEGIC ISSUES ARE<
Having thorough understanding of the strategic issues a company faces is a precondition for effective strategy-making.
Until strategists have a clear fix on the issues, they are NOT ready to craft a strategy!
* Is present strategy adequate in light of driving forces in industry & geared to industry’s FUTURE key success factors?
* How good a defense does present strategy offer against the five competitive forces?
* Does present strategy adequately protect firm against external threats & internal weaknesses?
* Is firm vulnerable to competitive attack by rivals?
* Does firm have a competitive advantage or must it work to offset competitive disadvantage?
* Where are strong/weak spots in present strategy?
Until strategists have a clear fix on the issues, they are NOT ready to craft a strategy!
* Is present strategy adequate in light of driving forces in industry & geared to industry’s FUTURE key success factors?
* How good a defense does present strategy offer against the five competitive forces?
* Does present strategy adequately protect firm against external threats & internal weaknesses?
* Is firm vulnerable to competitive attack by rivals?
* Does firm have a competitive advantage or must it work to offset competitive disadvantage?
* Where are strong/weak spots in present strategy?
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